The Internet has divided the music industry into two historical segments: “before,” and “after.” “Before” the advent of the Internet and streaming platforms that followed soon after, musicians couldn’t even conceive of such a thing, let alone prepare for the “big explosion” that would ensue as digital media platforms vied for their content. Myriad ways of sharing content meant it made wider exposure an easier process. Fans could follow, listen, stream. But the inevitable drawback of all this content was that it quickly became less profitable for musicians to share and publish their content for digital listeners. Nearly two decades later, musicians continue to feel the financial pinch. Pindify enters stage left. This is good news. Every day talented musicians from around the globe join Pindify to publish their premium content where fair and transparent earnings distributions are honored. It’s about time.
The germination of George Corrie...
George grew up in Northern England and anybody who knows anything about music knows Northern England spawns some of the planet’s moodiest, creative musicians. Maybe it’s the oil in the fish and chips fryer or the gloomy weather, but George was never short of inspiration. Live music abounded at pubs and small music venues. At the tender age of seven, he remembers thinking he’d like to be on stage one day, too. And someone who was very wise and influential in George’s life gave him a vinyl Adam Ant record. Now that’s true love. George made his best efforts to imitate Adam Ant’s sticky, rich vox he heard beat out from the record.
“I remember I would take my mother’s big yellow plastic washing basket it was short in height and wide in diameter so it had a big bass tone when I hit it with a pair of her
wooden knitting needles. I would try to recreate the drums, I loved that—it drove my parents crackers!”
George started his journey as a student of the guitar at the tender age of twelve. It was a fascinating process for him to learn basic guitar chords while listening to a cassette player. He’d listen to a particular song over and over again. Turning the cassette tape over, rewinding, and replaying it until he learned to pick up the changes effortlessly. These were before the days of YouTube. Imagine all that analog learning. That’s dedication! He was always surrounded by his friends who, like him, were obsessed with music. This study led him to the inevitable. The most legitimate teenage rite of passage: play in a band.
“By the time I was 18, I was playing bass for a “Ska band” eventually moving on to playing bass for Blues bands and forming an original Indie Rock band. I was constantly out singing, playing guitar and bass live a lot going on to support bigger acts and being signed to a management firm in Liverpool for a brief period of time.”
Once George had some time to have a rest, he was busy on weekends jamming, writing and recording different material, and sharing and collaborating with other experienced musicians who were influential. George made an exciting turn in his musical career in 2007 after moving from England to Denmark as a semi-final of a singer-songwriter contest. There he became very acquainted with many gifted musicians and participated in various blues, rock bands, pubs, and MC festivals in Denmark and England. And as George said:
“Someone could write a book about all the stories and crazy times during that time!”
Perhaps this is what led George Corrie to begin working on his debut album. It is a moving collaborative work he is very proud of.
“Most of the drums tracks on the album were played by Nona Simpson, we have been working together occasionally since we had one of our bands back in England, he kindly came down from Norway where he lives now and helped out with that. Two of the guitar solos were done by a friend here called Tommy Olesen the rest of the instruments I played myself. Also the fantastic effort and input from Christian and Anders on the production at Mørkværk studios (are worth mentioning)—so you could say I had a little help.
What is John’s attitude to music and songwriting?
John obsesses over music and is always honing his craft. He loves listening to different genres of music and is receptive to different influences, absorbing the songs he is listening to and experiencing. Songwriting for George is quite spiritual and intimate.
“When I write a song it's just how I feel at the time. The songs on the album were mostly therapy for me through some bad times, the guitar and lyric ideas came together at the same time and I built on them from there. I’m a big blues fan—that inspires me but the songs aren’t the blues at all.”
“I love hearing the song evolving from the original idea to the finished product. It can change so many times, for example, “Suicide note” was originally vocal a classical guitar a penny whistle and a tabla. I think it's good to mess about with ideas in different ways until you have the final version your happy with, and after that, there is always room for improvement.”
George’s struggles as a musician and how Pindify can help.
George is a musician who loves performing live and that is why he is always keen to sing on the stage. Beginning or opening bands often play shorter sets and are limited in the length of time they have to enchant the audience. This often limits their exposure and can negatively impact their earnings potential. So newer talent and lesser-known musicians need to find innovative ways to gain exposure.
“The venues in the bigger cities we were performing at had maybe five or six bands in one evening we could only play half an hour set each and if we were lucky we would get a percentage of the door money depending on how many were at the venue, so funding ourselves to go further was a struggle.”
The Internet and digital media have undoubtedly changed the terrain of the music industry. Social media, word of mouth, local radio stations and the digital music video market have generated an influx of new talent and the cost of entry is low. However, rising to the top is more difficult than ever. This incoming talent have never had so many tools--or competition--in front of them. Those who thrive in this era of music will be those who are resourceful and can use digital media to their advantage.
For George, Pindify is not just another media platform, but a place where he can connect with like-minded artists and collaborate with experts in various industries. We are sure he will find success with us at Pindify.
Take a listen to his title track from his debut album “Suicide Note” here.
Be Heard - Get Paid